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Copywriting Crash Course

Write Smarter Copy FASTER!

Even if you're not a writer, you can learn how to write copy that builds your business. And it doesn't have to be hard! In this down and dirty copywriting crash course, you'll learn how to:

  • Know who your audience is so you can communicate to them in ways that they'll pay attention to
  • Write headlines that grab readers' attention and don't let go
  • Show potential customers how their lives will be so much better when they purchase your product or service
  • Use bullet and subheads to put your copy in the spotlight and bring attention to the information you want to share
  • Write like you talk--because that's what people will actually listen to
  • Create a call to action that leads to ACTION!

This course is all about getting you up and going fast with writing copy that'll help you get the attention you want and the results you need.


Your Instructor


Michele Lashley
Michele Lashley

I'm an author, freelance copywriter, teacher and entrepreneur living, working and playing in Cary, North Carolina. And I'm on a mission to help YOU write smarter so that you can earn more, connect more meaningfully, bring your ideas to life and make the world a better place. Pretty good, huh? And I know it’s possible because I've been doing it for more than 20 years. Join me over at The Smarter Writing Lab and on Facebook and Twitter.


Class Curriculum


  Who in the WORLD are You Talking To?
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  Headlines That Work
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  Benefits vs. Features
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  Bullets and Subheads
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  Writing Conversationally
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  Calls to Action
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!