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Copywriting Crash Course for Entrepreneurs
Who in the WORLD are You Talking To?
The Power of the Buyer Persona (12:17)
Headlines That Work
How to Write Headlines That Grab Your Audience's Attention and Don't Let Go (16:21)
Benefits vs. Features
Show Customers How Their Lives Will be Better with Your Product or Services (9:14)
Bullets and Subheads
Put Your Copy in the Spotlight (11:25)
Writing Conversationally
Write Like You Talk (13:03)
Calls to Action
Developing a Call to Action that Actually Leads to ACTION! (15:41)
Developing a Call to Action that Actually Leads to ACTION!
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